NFC Case Study: Museum of London

A big thanks to Mihaela for pointing this one out – and what an interesting story it is! The Museum of London is already using NFC to allow visitors to find out more information about the exhibits! Straight from the Museum of London website:
If you are among the first proud owners of an NFC enabled phone, then make sure you take full advantage of this cutting-edge technology by tapping the tags around both our museums to help you make the most of your visit.
NFC (Near Field Communication) is a new mobile phone technology which allows users to share information with a simple tap of a device. Working with Nokia (external link), we’ve introduced NFC to both our venues, and with an increasing number of NFC enabled handsets available in the UK, we’re excited to be among the first public organisations to use tomorrow’s technology today.
Using your NFC enabled device you can:
Just look out for the tags during your visit and tap your phone to extend the experience online. It’s as simple as that!
Giorgos started in 2008. Since then, he's been developing technology solutions for Mobile Marketing and Mobile Messaging, so he's closely keeping track of everything happening in the space, sharing the interesting stuff he comes across.

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