A Look at Technology and Kids: Viral Education and Mobile Marketing

Today’s post discusses how mobile phones, and mobile apps in particular can help parents with their childrens’ education. 
Technology is changing the world around as at a breakneck pace and it shows no sign of slowing. In fact, as technology progresses, the faster it is able to progress. This is troublesome for many, to think that kids will grow up in a world that resembles nothing more than a screen and that someday almost ever life function will take place online. The outdoors could become a thing of the past altogether. 
Well, that may be a hyperbole, but technology is certainly changing a lot of things for those will never understand what they were like before.
Most importantly, technology is changing the face of education and revolutionizing the way human intelligence is understood. Instead of working on a computer to do homework, the trusty old time number two pencil and lined paper was used. Tutoring involved someone from school that knew the assignment and came over to help you study or you met in the school library. Sometimes parents would even hire someone to tutor their children in subjects that seemed lacking, versus today, our children could just turn to online tutoring, YouTube, and other sites that help our children master the arts of general education all the way up to college classes. 
Technology also has a profound way on the way students are measured and their progress tracked. Instead of it taking months to find out the results of exams, students taking tests on the computer can be tracked in real time. Further, programs that students did their work on could deliver feedback and additional instruction in real time. Bad habits could be identified and corrected before they even took hold. 
Today’s technology allows us to follow up with our children in a more efficient manner. If he or she has a birthday party to go to, he or she could take their cell phone with them in their pocket and text or call you when the party is over or if they are ready to come home. Parents will be able to know where their children are at every moment of the day with the GPS feature on today’s cell phones. 
When considering children and technology in regard to their education, one is struck by the new wealth of knowledge, and conversely misinformation, presented to children at all times. Developing minds have far more opportunities to learn in fun ways. On most of the new cell phones that are available, there are educational applications that can turn them into virtual classes. Applications are made to help with everything from fact based learning like math, spelling, and spelling, to developmental aspects of learning like fine motor skills, social skills, and problem solving. 
Marketing towards children has not been tapped into as much as it could be. One site, Mobile Marketer, states different ideas on how to market to children in an ethical way, a way to help them navigating the overwhelming of information available to them. Some of the ideas are genius. The article from Mobile Marketer also states, “35% of “tweens” own a mobile phone”. Tech Sparks goes on to say in their article that teens “are the biggest users of SMS and MMS”. This is not just in the U.S.A. but is across the globe. 

Keeping this in mind, kids ages 8-12 are in the grades of third grade up to seventh grade, which means research can be done to discover what the kids are into these days. It can be used to help sell applications or phones that will help the children in their academics. A good application to have for that age group is a scientific calculator. Parents are forced to buy a scientific calculator for their kids as part of the school supplies that are needed. The calculator ranges in price, the lowest is around one hundred dollars. If your child already has a phone, then how does an application for $1.99 sound instead of spending $100 for the calculator? 

Mobile marketing and technology continue to progress, marketers will be continually more capable of targeting children, hopefully to show them all of the best apps for organizing their binders and virtual multiplication tables. Parents will be viewing the applications for the mobile marketing and it is ultimately their decision to make the best possible choice for their child or children on which technology, product or service that is displayed on their mobile device. 

Hanna Lindstrom, the article’s author, is a regular contributor to EducationalPsychology.net
Giorgos started Mobile-Marketing-Blog.net in 2008. Since then, he's been developing technology solutions for Mobile Marketing and Mobile Messaging, so he's closely keeping track of everything happening in the space, sharing the interesting stuff he comes across.
  1. New technologies arise every day and it is hard for parents to keep ahead of things and make sure their kids are not at risk.
    You mentioned some excellent points. There are positive impacts that mobile technology such as viral education and mobile marketing etc.
    Parents should purchase a cell phone that allows their kid to do texting, calling and light surfing without the dangers of cyber-bullying or incurring high phone costs no contract (prepaid) and GPS locator.

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